WiseLY

A mobile application that helps to avoid food wastage and live a sustainable life.

BACKGROUND

The Problem

What can be done to reduce food wastage and live a more sustainable lifestyle?

Goal

Design a product that helps people to avoid food wastage, educates them about this problem and motivates them to make it a habit.

SUMMARY

About The Project

Wisely is a mobile application that takes you one step closer to a sustainable lifestyle. It helps to avoid food wastage by helping to make one editable list, keeping a track of the items consumed and giving tips when needed to improve the habit.

My Role: Product Designer

Collaborators: Shradha Shree (Product Designer) & Aimen (UX Researcher)

Duration: Jan 2019 - May 2019 (16 Weeks)

Tools: Sketch, AdobeXd & Illustrator

My Responsibilities:

Responsible for the end-to-end product road map
Designing the low and high-fidelity prototypes
Performing user test of the product at each stage and iterate it

View Prototype

OVERVIEW

Timeline and Process

Steps Taken

1. WHY FOOD WASTAGE

Why am I Concerned? Why Should You Be Concerned?

Taking these facts in account it was proved that food wastage is a big problem, and something needs to be done to solve it.

2. RESEARCH - Target Audience

Target Audience (Trying my best to interview the target users!)

2. RESEARCH - Interview

Interview Objective & Methodology

The objective of the Interview was to understand the concerns of the audience and mainly their needs as what they feel regarding the food wastage issue and if they think it is a problem. The main objective here was to find the pain points.

The methodology followed for the interview was face to face interview which lasted for 30-45 minutes. 5 people were interviewed with unstructured questions.

Interview Insights

Interview Problems (1st round did not go as planned!)

Questions asked were too broad
People who care are disconnected
They know of few concrete steps to take
There is a lack of organization needed to take meaningful action on a larger scale

2. RESEARCH - New Target Audience

New Target Audience (Try! Try!)

2. RESEARCH - Interview Insights

Second Round of Interview Insights

2. RESEARCH - Journey Map

Journey Map (Showcasing the various stages)

2. RESEARCH - Pain Points

Main Pain Points to work on

2. RESEARCH - Finding Solutions

Possible solutions (So Many!!)

Help maintain reusable grocery lists
Suggest a grocery list based on a person's diet or meal plans
Compare receipt with grocery list and highlight extra items
Suggest where the recently bought items should be stored
Tips on meal plans & food storage
Suggest a recipe based on leftovers or available ingredients
Ask users to make pledges to motivate them not to waste food
Social Cohesion – Share food in the neighborhood, exchange tips etc

2. RESEARCH - Competitive Analysis

Conducted Competitive Analysis (three similar competitors)

3. INFORMATION ARCHITECTURE

Worked on three main features (What my users want!)

3. INFORMATION ARCHITECTURE - Sitemap

Designed the skeleton for my application

3. INFORMATION ARCHITECTURE - User Flow

Designed the User Flow for both New Users & Old Users

4. LOGO & PRODUCT NAME

Designed the Logo and Named My Product

5. PROTOTYPES & ITERATIONS - low fidelity prototypes

Designed the low fidelity prototypes to see the flow

5. PROTOTYPES & ITERATIONS - Iterations

Few Iterations (After pilot test of the product)

Onboarding process showing main features
Adding pictures with the description for example: Heading "fruits" will have a picture accompanied with it
Making the process of editing an item easy and simple
Adding tips, reminders, recipes for each item - convenient to customize

5. PROTOTYPES & ITERATIONS - High fidelity prototypes

Designed the High Fidelity Protypes (Onboarding, Adding items to the list, Consumption Tracker & Tips)

5. PROTOTYPES & ITERATIONS - Iterations (Second Round)

Few more Iterations (After user test with 5 participants)

Adding few questions for the quiz after signing up to generate a grocery list
Scheduling for grocery shopping
Swiping left after the item was bought from the list
Feedback to the users - after buying the particular item from the list as "bought item"

5. PROTOTYPES & ITERATIONS - Final Product

Final product

5. PROTOTYPES & ITERATIONS - Final Product

Few more iterations and final product

Future Direction

Future Direction (Due to time constraint could not add these features!)

REFLECTION

What I learnt from my journey

Interviewing the target audience is important as it will give you better insights
It is important to provide only 2-3 main features and make the design as simple as possible
User testing also plays a vital role which should be done at each stage.

View Prototype