Team Memebers : 3 Designers and 5 Engineers
Design Tools : Sketch,Illustrator,Paper
Duration : 1 Year and 5 months
My Role :
Product Designer
My Responsibilities
- collaborated with teams across multiple
business units to gather requirements, define objectives and
document technical specifications and operational workflows
- Designed and led usability test with 30+ people participating
- Followed design process from concept to launch, turned the
insights from user research into ideas, designed wireframes
and prototypes for mobile app
- Validated feature enhancements and partnered with
engineering team to define product roadmap
Background
Challenge : How to design an experience for people who want their daily task to be done easily
and also want concierge services.
I was the product designer for the E-commerce Startup which
provides home needs and concierge services. I reported to the CEO
and CFO directly.
Approach : Evaluate customer behavior and perform user research.Worked closely with
the team to find relevant trends and helped in the ideation, information
architecture and wireframes for checkout screen, bookings page, delivery tracking
page and personalized wish list page for the mobile application. A lot of competitive analysis was done.Worked with
the engineering team to check the technical feasibility of our product.
Goal:
Radius7 is a premium concierge service
that provides solutions to a luxurious lifestyle.
Its user-base are residents of luxury apartments who
prefer doing their all tasks like grocery shopping,
table reservations in restaurant, spa bookings, etc.
at the press of a button.
The app:
- Needed to have a premium touch and feel.
- Should be designed to have easy access to all products.
- Should be designed to have easy access to all products.
- Should accommodate varied features like booking with date and time, personalized chat, Delivery tracking stages, shopping lists with minimal text to keep up with premium feel.
Roadmap:
To give a premium experience I figured out
that we need to incorporate pictures that
resonate with luxury. I selected icons that go
well with the branding colors and look classy.
I used dark colors like black and navy blue in
the app to maintain readability and tried to have
more pictures and visuals that textual content.
The app was divided into three sections based to the users needs:
Concierge Services - personal needs like groceries, pet care, booking restaurant table
Home Needs - like booking a plumber, electrician and other handyman services
Club House - platform for apartment/builder services and activities like social events
and booking offices for meeting
Design:
Wishlist Page:
I designed the Wishlist page for the customers
where users can save their list for future purchases or
easy access. This page will help the users to save items
they frequent or wish to buy like favourite restaurants,
weekly grocery basket, future decor purchase.
Delivery Page:
We received feedback from users to have delivery
on a certain time of the day. So we decided to
incorporate time in the delivery page and I helped
in design to come up with a sliding bar instead of
textual time entry.
Checkout page:
Post the launch of our product we decided
to display stages in delivery tracking.
I helped in structuring the various stages
of the delivery from start to finish.
Learnings:
I think feedback is very important at every
stage of a product. Like when we took feedback
for the delivery we added the stages and delivery
time for the users which was appreciated by our
users and this helped in the smooth functioning
of the delivery process
Working in a startup where there are less
resources it is always important to focus on
the priority as when we made our app we started
with the android app and focused on improving it
as our user were mostly android users.
I was able to learn more and wore many hats
when working in radius7 this gave me a lot of
exposure and was a rewarding experience.