Objective:
To build a website for a
company which sells organic A2 cow’s milk.
This was my experimental project where I worked
solo to help a small-business owner with their
website.
- Help in the branding of the company: deciding the logo and color
- Have content and images to educate the people about the advantages of the A2 milk
- Enable easy order and payment of milk to new and existing customers
- To keep the design simple since users are not tech-savvy
Design
Logo
I started to design the logo on the basis of 6-8-5 principle - to build 6-8
sketches within 5 minutes focussing on quantity over quality. This helped me
to keep the design simple. I incorporated the bottle in
logo since delivering in glass bottles was unique to this company.
For branding I used ‘K’ borrowed from the company name.
Cow’s milk is yellow in color so I played with different shades of yellow to
find a pleasant shade. I came up with a simple
tagline for the company which is easy to understand.
Sitemap
I worked on the site map of the website and decided on the following features in three parts:
- Utility: search and order here button
- Global Navigation: all the other labels to educate the consumers and about the company
- Footer: other labels like quick link, contact us, FAQs
Learnings:
I understood the impact of color how by using simple color we can brand the company and we are able to make sense of it all. It is very important to know your users as the users for this company belonged to a small town in india the website had to made functional and simple which is easy to navigate and use Work should be done according to the priority and pain points needs to be addressed accordingly.
Inspiration:
